Major airliners in US such as Delta Airlines, Continental Airlines and Sprint Airways are battling it out on the social networks these days.

The business managers are keen to drive the sales by socializing with the fans and followers. Mostly the followers are a customer base who have traveled or wish to travel with the airliners.

The airliners’ marketing professionals try to capitalize their services, discounts or offers by understanding the pulse of the customers through the social media boom.

They can share videos, pictures and other information on accomplishments and milestones.

At the same time they can concentrate on selling more.

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