During July, January, usually fewer indians are travelling because of the monsoon and cold weather and till last year, the airticket prices were far lower in July and January. However in 2017, due to cartelization and other problems, air ticket prices from Goa to Mumbai are almost the same in July and April 2017 costing more than Rs 4000 if booked a few days earlier.
Hotels in goa are claiming they have few bookings in July 2017, yet the airlines are preferring to increase the fare, rather than attract more customers. They do not realize that customers may not be interested in paying more for a ticket and may switch to other modes of transport